Competitive-Bid Cash Rent Reports

Timely. Exclusive. Insightful.

Mercator MarketVu© is a subscription-based proprietary dataset that offers unparalleled insight into current cash rent market rates. In contrast to opinion-based surveys which often under report lease rates due to the influence of legacy leases, below-market rates negotiated between family members and other factors, MarketVu offers a timely quantitative, fact-based tool for uncovering the true market rent for your land by tracking the actual rates farmers pay for land during competitive-bid offerings. To learn more why our data is unique and how you can benefit from our market intelligence, click here.

Subscriptions to our single state cash rent rate reports—initially available for Illinois—are sold on a calendar-year basis. For example, if you subscribe in January, your subscription runs through December of the current year. If you subscribe in September, your subscription still runs through December of the current year. Lease data is updated within 15 days after the close of each quarter.

Annual subscriptions are $249 for the digital edition delivered in an Excel spreadsheet file via email, or $269 for the print edition delivered via First Class U.S. Mail. You may purchase reports by printing and completing an Order Form and mailing a check to:

Mercator Research LLC
PO Box 6052
Monona, WI 53716-6052

You can also purchase a rent rate report quickly and securely online: